Capturing the spirit of Denton Park Estate

Denton Park Estate is 2,500 acres of land in a prime Yorkshire location overlooking Ilkley and the river Wharfe. Their operation and land includes a stately hall, working farms, residential homes, woods and moorlands. 

The estate aims to become a leading sustainable destination — incorporating holiday rentals, leisure, hospitality, rewilding, peat sequestration and more. We were approached by their team to create a brand mark that embodied their vision and project and encompass several buzz words including: organic, authentic, aspirational, soft, warm, inviting, simplicity, considered, capture imagination, emotion and beauty. 

Working closely with the client, we developed a beautiful triad mark inspired by the Celtic triple symbol the Triskele — composed of three interlocked spirals, representing sun, mother goddess, infinity and rebirth. Our brand solution captures the symbolic rebirth of Denton Park Estate and the three elements of their rewilding project, including nature, woodland and food.