An exciting look for Tastehead’s new food & drink podcast

We partnered with our client Tastehead, a London-based food development company, on the artwork for their new podcast called Brand New Taste. The podcast targets people working in food and drink brands and explores innovation and marketing in the industry — alongside interviews with special guests.

The team wanted the design to embody their brand and a balance a creative and scientific feel, with playful elements. Our design exploration led us to create abstract icons that symbolised topics of discussion, then animating them to music inspired by the puzzle game ‘Sliding Squares’.

We also developed a palette using the brand colours (blue, teal, white) alongside some playful and bold colours showcasing taste, flavour and creativity.