“MyKynd took our branding and marketing to the next level - bold, ambitious, and seriously fun. They were incredibly easy to work with: flexible, supportive, and packed with the kind of know-how that makes everything feel effortless. I honestly couldn’t recommend Kat and her team highly enough – not working with them might be the biggest mistake of your life…”
— Joe Hill, Co-founder
BEFORE
AFTER
An other-worldly brand refresh for One Planet Pizza
One Plant Pizza is a family-run, plant-based challenger brand taking on some of the biggest names in the freezer aisle. With stockists like Asda and Morrisons, and a loyal online following, the brand has been building a steady customer base since launching in 2014. They had all the ingredients for a bold, distinctive story and visual identity — but on shelf, they weren't standing out.
They asked us to change that.
One Planet Pizza already knew their pizzas were “out of this world”. It was a brand message we loved and one that stood out in a category that has leaned heavily into ‘authentic’ or ‘traditional’ Italian cues. Working closely with the co-founders, we made the decision to pull One Planet Pizza’s story that much further into space; adding fun visual elements and storytelling throughout the packaging and all brand touch points. And giving One Planet Pizza a stand out brand world they can expand into the future; one that feels completely their own.
Brand Strategy
Tone Of Voice
Packaging Design
Illustration
Photography
Brand Strategy Tone Of Voice Packaging Design Illustration Photography
Client: One Planet Pizza
Creative Direction: Katrina Tolley
Graphic Design: Chloe Fong Wah
Marketing Executive: Lucy Barker
Tone Of Voice & Copywriting: Jennifer Lee O'Brien
Illustration: James Fox
Food Photography: Grain Studio
Food Stylist: Chloe Quinlan
Retouch: PhotoshopFran
Lifestyle Photography: Matt McCormick
Artwork: Paul Jemison
Visualiser: Adam Glover
Motion: Katya Khimenets