Getting bold with packaging design for Shicken

Shicken create plant-based ‘restaurant worthy’ Indian ready meals available online and through retailers including Tesco and Costco. What began as a family business created during lockdown became a global ready meal supplier within three years — with their products available in the USA, Middle East, Sweden, Spain, Iceland and France.

We partnered with their team to create a fresh packaging design that would capture their bold vision and flavours. Following market research, trends and consumer analysis — while working closely with the client — we developed a striking but simple design centred on a ‘hunger-inducing’ image of the dish.

We refined Shicken’s logo so that it was more readable and contemporary — and moved it front-and-centre of the packaging so it would stand out on the shelf. And also reflects the boldness of the brand. The addition of a black slate background created a beautiful texture and premium feel. While utilising visual elements, including illustrated hand drawn henna, connected the product to their family heritage and brand story.